APPLE has released the Apple TV for pre-order this morning and there is some big news: it’s the price.
The new Apple TV comes in two models: 32GB for $269 or 64GB for $349.
The compares to the previous model Apple TV, which lags far behind in features, which is still available for $109.
In the US, the 32GB costs US$149 and the 64GB costs US$199 — which converts to about A$205 and A$274 although that doesn’t account for GST which is included in the Australian price.
The fourth-generation Apple TV, which Tim Cook announced along with a swag of new Apple products in September, takes Apple’s set-top box to a new level with an app store that means thousands of iOS-type apps, from lifestyle to games, will be able to be played on the Apple TV.
The new Apple TV also offers a new remote and Siri voice control, that means finding content across streaming services is a lot easier.
While the Apple TV offers more features than the recently announce $109 Telstra TV (free to some Telstra broadband customers), it also comes with a price tag that is more than double.
For Australians planning to put a set-top box under their Christmas tree this year, they will have to hope that Santa is feeling particularly generous if an Apple TV is on the top of their wishlist.