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Shah Rukh Khan and Priyanka Chopra are ‘Most Engaging’ Bollywood stars on The Times Twitter Impact List

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The Times of India and Twitter are jointly announcing the list of the most impactful personalities on Twitter in 2015, across different walks of life.

This is a first-of-its-kind global partnership, where world-class data crunching tools have been deployed to determine the real impact these personalities have on their followers.

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Usually, Twitter ranking lists are based on follower counts of the users. However, having followers is not necessarily a true reflection of the impact a personality or brand has in this powerful medium. Twitter is a live, open, conversational platform where content that’s topical and compelling goes viral. On a platform like this, the true impact of a personality/brand is measured by the number of engagements (which include retweets, likes and replies) the Twitter handle gets. A celebrity could have a massive following on Twitter owing to their popularity, but it’s not necessary that they are prolific twitteratis who keep their followers hooked-on and impressed. One important criteria is that only ‘verified’ Twitter handles are taken into consideration for this compilation.

The Times Twitter Impact List (TTIL) is the first-of-its-kind, ultimate list, which determines how much impact a personality has on their followers on an ongoing basis. It features personalities and media brands in 22 categories, such as Bollywood, Music, News, Politics, Sports, Business and TV. Let’s take a look at who engaged their followers the best in 2015.

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The Indian Telegraph Sydney Australia

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