It’s not every day that we see a major production house releasing two big ticket films on the same day. In fact most of the industry filmmakers look for that one ideal date to release their film to maximize its box-office profitability. However, the mega production house Eros International finds itself in somewhat of a jam with two of its big ticket films scheduled to release on the same day.
For those of you wondering what we are talking about, the story goes like this. On June 29, John Abraham had tweeted announcing the release date of his film Welcome Back, saying that the film featuring him alongside Anil Kapoor, Nana Patekar and Paresh Rawal was slated to hit the screens on September 4. Interestingly, Eros acquired the distribution rights of the film that is produced by Firoz Nadiadwala.
Cut to three days later on July 2, Salman Khan announces the release date of the Hero remake featuring Sooraj Pancholi and Athiya Shetty on the same day, September 4. Now here arises the problem, with Eros co-producing Hero with Salman Khan’s Being Human Productions and Mukta Arts, the production house wound up having two big releases on the same day. With both films being distributed by Eros, the next obvious solution would be to postpone the release of either one.
However, from Salman’s tweet, it didn’t seem like he is in any mood to move his film. “Back off… HERO coming on 4th September,” tweeted Salman Khan.
Interestingly, Salman Khan and John Abraham don’t have a pretty past. The two actors had a showdown during Rockstars concert that they did way back in 2006. Then recently, when John was promoting his film Madras Cafe, he commented that his film is more realistic compared to Salman’s Ek Tha Tiger. However, despite all this, the two actors did patch up when they met at a film studio. But now it seems like Salman wants to take the John starrer head on with his film Hero.
At the same time, there are reports that when Eros approached Salman to resolve this matter, he sternly maintained that he will release Hero on September 4. This leaves John Abraham and producer Firoz Nadiadwala with no choice but to move their release date by a week. Apparently. Eros is now pushing the release date of John’s Welcome Back, which has been suffering multiple delays, to September 11, in essence leaving September 4 vacant for the release of Salman Khan’s Hero. The interesting question or rather learning that arises here is that, Salman has become such a big name within the industry that mega production/ distribution houses and even A-list celebrities would prefer to swallow their pride than to go head to head in a box-office battle with him.
In fact, Salman Khan will also be clashing next year with Shah Rukh Khan when Sultan and Raees battle it out at the box-office. However for now, the one left bearing the brunt of this unintentional mix-up will be John Abraham, who will finally have to swallow the bitter pill.
The official announcement on the release dates is expected from Eros soon.