Soon you will able to subscribe to your favourite content on Snapchat from big media brands.
This essentially means users will no longer have to look for content the Discover page, as it will appear where Snapchat’s 100 million users mostly visit within the app instead of a separate section on the messaging app. Doing so will ensure that the channel’s content appears within Snapchat’s Stories page, thereby allowing users to easily access the content right from the launch screen.
In addition, Snapchat is also planning to replace every publisher’s circular logo with a magazine-like image that rotates depending upon the content to boost the app’s visual appeal.
Snapchat has recently seen a dramatic rise in its video views since the introduction of Snapchat stories – a feature that allows users to share short clips. Users on the instant-messaging platform reportedly watch 7 billion video clips on a daily basis.