This new ad featuring Indian ODI captain MS Dhoni, Test Captain Virat Kohli and Ajinkya Rahane is part of Star Plus’s new campaign ‘Nayi soch’.
A new advertisement by a private channel in India featuring Indian cricketers – Mahendra Singh Dhoni, Virat Kohli and Ajinkya Rahane – has gone viral on Facebook.
It is part of a new campaign by Star Plus called ‘Nayi Soch,’ where the three men in blue have changed the names on their jerseys to those of their mothers instead.
The campaign questions societal stereotypes about women and addresses this in the videos featuring the cricketers.
Dhoni’s jersey has his mother Devki’s name printed on the back. Kohli and Rahane too have their mothers’ names on their jerseys – Saroj and Sujata respectively.
The campaign ‘Nayi Soch’ was unveiled on October 16 during the India-New Zealand ODI series.
Take a look at the videos below:
Online Source: SBS Hindi.