Serial Entrepreneur Offers Australian Financial Advisors, Brokers and SMEs the Inside Track on Unsecured Lending Options


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Yuan Chong, Director of Zetara Finance Partners, is no stranger to opportunities and pitfalls that small and medium-sized enterprises face. At the tender age of sixteen, he was already operating several e-commerce sites and an eBay store – and it didn’t end there. With a knack for starting successful businesses, the years that followed would include a series of achievements. But then he entered the world of Fintech as a business development manager, and it was here that he discovered a gap in the market that would leverage his exhaustive knowledge of money management and the world of finance and which became his ultimate calling. 

It’s work for which he has no shortage of passion – and it comes down to helping ordinary people with big ideas to survive and thrive in a challenging environment. Specifically, it allows him to exercise his exhaustive knowledge of the unsecured lending market when entrepreneurs find themselves experiencing temporary funding shortfalls, be it to finance better equipment or to tide them over during a temporary cash flow crisis. But Yuan Chong and his company are not trying to set themselves up as finance brokers, nor are they financial advisors in the strictest sense of the word. Instead, they’re business lending gurus, partners to the brokers with whom they work, and unbiased analysts to the business owners referred to them.

Yuan Chong, Director of Zetara Finance Partners
Yuan Chong, Director of Zetara Finance Partners

Outcomes Matter

Obtaining an unsecured business loan is easier than many people would expect – but Yuan Chong looks far beyond that, not only identifying the packages for which a business might qualify, but exploring the longer term implications of taking the plunge. “People need to make informed decisions, and when they’re in a hurry to obtain financing, they don’t always look at the consequences of signing on the dotted line,” he says. “I see my task as being identifying the best possible offer – but beyond that, its beneficiary must receive advice on whether the deal is as sweet as it may seem on the surface and whether it will offer the concrete benefits he or she hopes for.”

At times, bridging a gap with an unsecured loan makes excellent sense. But there are times when the cost of credit outweighs the benefits of accepting it. It all depends on an individual business’s circumstances, and Yuan believes that his dedication to gaining an understanding of what’s best for businesses hoping to identify an unsecured lending option is among the things that makes Zetara Finance Partners stand out from the crowd. 

Trusted Partner to Finance Brokerages, Accountants

Finance brokerages make a name for themselves by identifying the best possible solutions for their clients and offering viable solutions – their reputation depends on it. But assisting businesses in need of finance isn’t an easy process. “It takes time and specialised knowledge,” says Yuan, “and the brokers Zetara Finance partners with do not have the time or capacity to serve this area effectively. They’re looking for someone they can trust to assist their clients without actually taking over or demanding the lion’s share of commissions from the selected lenders.”

As the “jam in the sandwich” between client and broker, Yuan Chong sees his mission as providing a service that will benefit both parties, and this is exactly why he’s known for his diligence in assessing businesses hoping to obtain an unsecured loan. “The broker refers small business clients. Zetara Finance works with them to determine whether unsecured lending offers sustainable solutions, and the referring partner is kept in the loop throughout. 

At the end of the process, business owners who are now fully informed, and who have decided to go ahead with an unsecured loan, are referred back to their broker who is then able to continue the relationship secure in the knowledge that the best options have been identified and that their client is fully informed.

Zetara Finance Partners: The Doors Are Open to Business Owners

Business owners who are interested in working with Yuan may find themselves wondering just how to do so. After all, he is a partner to accountants, brokers, and financial advisors. In fact, Yuan categorically states that business owners should seek financial advice from one of these professionals before choosing to work with him. However, if they’re considering unsecured lending for their business, reaching out to Zetara Finance Partners won’t result in a rebuff. Zetara will introduce them to a partner, and they can take it from there, secure in the knowledge that Zetara’s overarching goal is to ensure that everyone benefits from the interaction.

The Indian Telegraph
Established in 2007, The Indian Telegraph is a multi award winning digital media company based in Australia.

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