A group called ‘NT Official’ released its design for a new tourism campaign and its slogan ‘See You in the NT’ has infuriated government tourism officials. The group sells merchandise and souvenirs emblazoned with the lewd slogan. As a result, the government plans to take legal action if NT Official refuse to cease sales. Some of the merchandise uses trademarked Tourism NT ‘Brolga’ logo. NT Official said they have not been contacted by any tourism officials.
A ‘guerrilla’ campaign selling Northern Territory tourism merchandise emblazoned with a lewd slogan have come under fire by government officials who plan to take legal action. The website, called ‘NT Official,’ sells t-shirts, singlets and stickers decorated with the slogan: ‘See You in the NT – The top end, different from the bottom end.’
A spokesperson from Tourism NT said many of the souvenirs featured the trademarked ‘Brolga’ logo and the ‘underground’ group had failed to provide the proper commercial attribution.
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Know someone who's fishing mad? Know someone that would love to visit the NT for some of the best Barramundi fishing ever? Why not join them & tell them you'll CU in the NT! OR just get the shirt from NTofficial.com! #fishing #barra #nothernterritory #topend #travelgoals #cuinthent
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Kings Canyon, Northern Territory is where you'll find dramatic landscapes unlike anything you've ever seen before. Get your mates together for an epic trip of a life time. If they don't want to go just tell them to CU in the NT! #cuinthent #kingscanyon #northernterritory #travelgoals #outbackaustralia #travel
The spokesperson said they will send a letter to the group before launching legal action and claims to have not been able to get in contact with the group’s organiser.
An NT Official member told Daily Mail Australia they have ‘not been contacted by any tourism officials at this stage’.
The group has more than 6,000 likes on its Facebook page and links to its website where it sells shirts and singlets for $29.99. In a media statement on Monday, NT Official said its aim was to ‘bring attention to the unique Northern Territory as an ideal destination for the young or young at hearts.
Despite the attention from government tourism officials, they will continue to deliver orders and has new designs on the way, according to the statement. Tourism NT said the group was not affiliated with the government body and are looking into whether its logos infringe on their trademark, NT News reported.
The spokesperson said the issue is more with the pictures rather than the lewd slogan. ‘Tourism NT is aware of inappropriate use of our trademarked Brolga logo,’ Tourism NT posted on its Facebook page on Monday. ‘We don’t condone these actions and are in no way affiliated with such promotions‘.
Online Source: Daily Mail Australia.