Leading Australian developer Crown Group has launched its rewards program The Circle. More than 100 guests attended an intimate evening celebration to launch the elite program at Ivy Penthouse in Sydney on Wednesday August 8.
Representatives joined the celebration from each brand partner; including Maserati, Pommery, Swarovski, Coco Republic, Cerrone Jewellers, Ocean Alliance superyachts, Skye Hotel Suites, and Crown Property Agency.
The Circle is a loyalty program with exceptional and exclusive rewards, benefits and incentives for Crown Group’s past purchasers and referrers of Crown Group apartments that includes three tiers; Platinum, Gold and Silver.
The reward program also offers members, access to VIP Partner events – Crown Group launch events, partner discounts, value adds or special services like luxury car drive days, fine jewellery diamond masterclasses or shopping nights, luxury travel experiences, food and wine, music, theatre, sporting and cultural events – and complimentary hotel night stays at the Skye Hotel Suites. There’s provision of personalised concierge services for Platinum members too.
The Circle members are given access to a special members-only portal on the Crown Group website where they can access and view Crown Group and selected Partner rewards, events, unique experiences. They would also receive newsletters via email with new offers, partners and events throughout the year.
Speaking at the event, Crown Group Chairman and Group CEO, Iwan Sunito, said: “The Circle would align with Crown Group’s drive to be continuously innovative. This will be a unique membership program which would be personalised to its members. It is about bringing together our valued clients, I believe there is power in working together and that together we can go further faster,” he said, adding, “Right from the beginning, we have understood the value of our good friends. It is a perfect opportunity for our trusted clients to experience special offerings from these luxury brands.”